A fascinating story in the New York Times reports that while it s generally thought that bad news is more popular in traditional media, “if it bleeds, it leads,” the opposite is the case in social media:  more social media reports involve the excitement people want to share about good news, wonderful discoveries, or advances in causes.

The finding is based on a study of which Times stories have been e-mailed by readers.  Think about the things your friends share on Facebook: lots of jokes and cartoons?  Baby pics?  Doggie photos?  Sunsets and water scenes?  Sounds familiar to me.  This makes us think how important it is for the Law Library to keep our story as positive as possible, because good news is more likely to be shared. We do a lot of social media stuff to keep the SDLL involved in people’s lives, so we want to remember this piece of advice.

Unfortunately, the article also reports on studies suggesting that people who spend a lot of time on Facebook tend to get depressed because everyone else seems to have better lives.  I knew there was a reason that I did not hang out of Facebook. Go figure.


Another excellent post from access to justice leader Richard Zorza.